About us

What started out as a source of income for a college student living in the dorms, transformed into something bigger than what she had originally planned. 


WaistHisTime is a holistic business designed to help women be confident in their body all while measuring their waist size during their fitness journey.  

"The waist is the biggest concern on a women's body.. besides their booty!" - CEO, Joy Coates. 

We use waist trainers and slim tummy tea to keep up with our fitness. 

Well now, welcome Waist beads into your fitness process! 

"I used waist beads throughout my track and field career in high school. The crazy thing is, I've been able to be consistent in my body weight and body image due to waist beads." 


Waist beads are a technology that tighten as you gain weight or drop as you lose weight. 

You may be able to track your weight as you eat because it WILL tighten, isn't that cool? 


Not only will you be able to track your journey but you will LOOK good doing it.


WaistHisTime provides a variety of different designs to cater to what look you want to achieve.